Nicholas Donofrio, IBM's executive vice president of innovation and technology, declared:

"If you're looking for the next big thing, stop looking. There's no such thing as the next big thing," he added.

..these days, people are looking for value that arises from a creation and not just looking at technology for its sake.

So what is it that people are looking for?  Not entirely new technology, but better packaged, better managed, and more congruent services in line with the way humans interact.  Sounds familiar.

innovation today is more about services, process, business models or cultural innovation than just product innovation.

Source: cnet news article